Store network

BoConcept Announces 30% Growth in U.S. Store Network and 50% Increase in Revenue

BoConcept, the contemporary Danish furniture franchise with more than 300 franchise stores in 65 countries, saw 30% growth in its US store network in 2021. The brand has grown from 13 to 17 stores and is expected to reach the top 20 of US stores in 2022, when it turns 70. Along with expanding its footprint in 2021, BoConcept also reported that sales hit an all-time high, increasing by 50%.

The brand’s growth in the United States has been attributed to consumer behavior after the onset of the COVID-19 pandemic, which has kept many at home with renewed interest in redecorating and finishing home projects. home, as well as BoConcept’s focus on its online platform.

“Consumers have embraced modern luxury, and people’s appetite for shopping in stores has increased,” said Steen Knigge, Director of US Marketing at BoConcept. “We continued to see record sales in 2020 and 2021, and we look forward to opening more storefronts while closing more online sales. Americans are spending more money on their home decor than ever before, and it helps support our franchisees’ local businesses at the same time. »

The four new stores that opened in the United States were in Berkeley, California; Dedham, Massachusetts; Fort Lauderdale, Florida; and Palm Desert, California. The brand’s best-performing store was San Francisco, followed by the Madison Avenue store in New York and Santana Row in San Jose, California.

The brand is proud of the growth it has seen in 2021 after a year of obstacles and setbacks that many industries have also faced, including long-running supply issues and staffing shortages.

“The biggest challenge we encountered during the year was the global supply chain issue, which disrupted our delivery times,” Knigge added. “We are seeing much better performance lately, but the problem is expected to persist in the short to medium term. However, with our tools and resources, BoConcept remains confident in its ability to provide customers with an exceptional shopping experience. Staffing was another challenge our franchise partners faced this year, but the network was able to serve our customers seamlessly and by tapping into technology solutions.

BoConcept prepares to celebrate its 70th anniversary with a year-long campaign

After the success of 2021, BoConcept is gearing up to celebrate its 70th anniversary through a year-long campaign featuring a host of activities, including in-store events, new marketing assets, a new collection launching in September 2022, and several activities attractive customer. Calling it “the year of EKSTRAORDINÆR,” BoConcept will soft-launch its celebratory campaign starting in February, with a full launch in March and April. BoConcept will use its website, social media channels and newsletters to launch the campaign and reflect on its 70 years of business alongside franchise partners and consumers.

Franchise opportunities with BoConcept are available for qualified franchise partners wishing to work with the brand in major US markets. Potential franchise partners are in a unique position to take advantage of a lucrative entrepreneurial opportunity with a proven business model generating rapid cash flow and a host of support, including training programs and resources in all areas of the business. retail and business.

About BoConcept

Since opening its first franchise in Paris in 1993, BoConcept has become a global leader in bold and stylish furniture design, with 300 locations in 65 countries around the world. Founded in Denmark in 1952, BoConcept sets itself apart by delivering premium modern designs that elevate interior spaces to reach their full potential. The company remains focused on creating functional furniture for the urban consumer through partnerships with the world’s leading interior designers. Backed by a proven global concept and strong franchise support system, BoConcept’s 17 US locations include a flagship store, which opened in December 2017 on New York’s famous Madison Avenue. For more information, visit To learn more about franchise opportunities, visit

Furniture industry news and in-depth magazine articles for furniture retailers, furniture manufacturers and furniture distributors.

Read other articles by Nicholas Ledoux