Online orders accounted for nearly 80% of Domino’s total worldwide sales during the 2022 half-year financial results — and the company expects that number to continue to grow.
Domino’s, which operates in 10 markets globally, has signed an agreement with Macquarie Telecom to deploy NBN, VoIP and SD-WAN with 4G backup services in over 720 Domino’s stores across Australia to meet continued growth expected online.
“We want a telecommunications infrastructure solution that will be capable not only of the moment, with a large percentage of online sales… [but] will develop in the future, which will be reliable for upstream and downstream data, and also smarter stores, whether it is in-store or out-of-store technology that must go back to basics, “said Michael Gillespie, director from digital and the Domino Group experience at ZDNet.
The upgrade was rolled out to 400 sites in five months, with the remaining 320 sites to be completed within the next four months.
Domino’s decision to upgrade its network is also ahead of the pizza delivery company’s potential plans to bring drone deliveries to Australia.
“We’re not just investing in a telecommunications solution now; we’re looking to the future. Obviously we know with a clearer picture where we’re headed…and we’re validating that what we’re doing allows for a more practical solution to be stored over time. time,” Gillespie said.
This year, the company said it would be relaunch trials in New Zealand in partnership with SkyDrop, formerly known as Flirtey. The duo first teamed up in 2016 and carried out what they claimed was the world’s first drone pizza delivery.
“Working with Flirtey, and now SkyDrop, we realized we could practically deliver [using drones] but the actual volume we could deliver in order size, versus what consumers were ordering and paying in New Zealand, there was a gap,” Gillespie said.
“So we had to go back and say, okay, how can we work with them on a drone that can carry more and have a few other advancements to get higher commercial volume.
“We let SkyDrop do what they do best and now they’ve come back with us to say we’re going to resume testing in New Zealand. It’s an exciting message and shows that what we’re really doing in this space is a goal, but we’re not going to do it without having the opportunity to validate, ‘Can we scale?’.”
Gillespie believes using drone deliveries would complement the company’s existing delivery services.
“Sometimes there is a volume of orders that is simply beyond what we can even hire at the moment. Also, there is a distance for some customers that we cannot. [get to]; we all want to get hot and fresh pizza so can we go further and reach places that just don’t make sense to the driver or the customer because it will be a diminished product that is not satisfying , then robotic delivery comes into play,” he said.
The company’s improved digital connectivity should also underpin the company’s plans to introduce more in-store technology, and the upcoming overhaul of its online ordering system that Gillespie described will be “smoother and more fast”, with service improvements related to features such as its e-commerce shopping cart.