Store channel

Fresh vine wine enters the convenience store channel

Now available in 292 locations with 534 SKU locations at one of the nation’s largest national convenience store chains throughout California

Fresh vine wine varietals reach 1,300 distribution points and are now easier to access than ever for California Large and growing market of health-conscious consumers

MINNEAPOLIS, March 24, 2022 /PRNewswire/ — Fresh Vine Wine, Inc. (NYSE American: VINE), the leading producer of low-carb, low-sugar, and low-calorie premium wines in United Statesannounced today that it has entered the Convenience Store circuit with chain authorization in 1,657 stores to offer its Pinot Noir and Chardonnay through California locations of a major national chain of convenience stores. Today, 292 convenience stores in the chain already sell Fresh Vine Wine.

Janelle AndersonCEO of Fresh Vine Wine, Inc., said, “Securing a large national chain of convenience stores to sell our wines across the state of California is a real breakthrough for vine-fresh wines, as it validates the broad and fast-paced appeal of our low-carb, low-calorie, low-sugar premium wines that don’t compromise on taste while delivering the affordable price sought by local buyers. »

The expansion of Fresh Vine Wine into the convenience channel supports the wine category’s emerging growth at small-format retailers, where there has been an increase in wine sales.

Ms. Anderson continues, “With 1,300 distribution locations in the first quarter with one of the largest distributors alone, we absolutely plan to add additional locations with this much-loved organization, as well as expand into other geographies and to add other ‘C-Store’ partners who recognize how FVW can improve their merchandising strategy.”

About Fresh Vine Wine, Inc.
Fresh Vine Wine, Inc. (NYSE American: VINE) is a leading producer of premium, low-carb, low-calorie wines in the United Stateslaunching a 2022 growth plan following its IPO in mid-December 2021. The vision of the Fresh Vine Wine brand is to lead the emerging natural and accessible premium wine category as health trends continue to accelerate in the US market. The US wine market in 2020 has been a $69 billion Category. Fresh Vine Wine plans to accelerate its growth in 2022 by amplifying its marketing, expanding its product offerings and expanding its team. Fresh Vine Wine positions its line of core brands as affordable luxury, retailed between $14.99$22.99. Fresh Vine Wine varietals currently include its Cabernet Sauvignon, Chardonnay, Pinot Noir and Rosé.

Forward-looking statements
This press release contains forward-looking statements. These forward-looking statements can generally be identified by the use of words such as “anticipates”, “expects”, “plans”, “could”, “may”, “will”, “believes”, “estimates”, “expects,” “goal,” “project,” and other words of similar meaning. These forward-looking statements address a variety of matters, including statements regarding the timing or nature of future operating or financial performance or other events. Each forward-looking statement contained in this press release is subject to risks and uncertainties that could cause actual results to differ materially from those expressed or implied by this statement. Applicable risks and uncertainties include, among others, the the Company’s ability to hire additional personnel and manage the growth of its business; the Company’s dependence on its brand, reputation and quality of its products; the Company’s ability to respond adequately to increased demands that may be placed on its management, operating and production capabilities; the effectiveness of the Company’s advertising and promotional activities and investments; the Company’s reliance on celebrities to endorse its wines and market its brand; general conditions of competition; fluctuations in consumer demand for wine; general decline in the health of the economy and consumer discretionary spending; the occurrence of adverse weather events, natural disasters, public health emergencies or other unforeseen circumstances that may delay or interrupt the Company’s operations; risks associated with disruptions to the Company’s supply chain for grapes and raw and processed materials; the impact of COVID-19 and its variants on the Company’s customers, suppliers, business operations and financial results; service disrupted or delayed by the distributors on which the Company relies for the distribution of its wines; the Company’s ability to successfully execute its growth strategy; the Company’s success in retaining or recruiting, or required changes in, its officers, key employees or directors; the Company’s ability to protect its trademarks and other intellectual property rights; the Company’s ability to comply with laws and regulations affecting its business, including those relating to the manufacture, sale and distribution of wine; claims, demands and lawsuits to which the Company may be subject and the risk that its insurance or indemnification coverage may not be sufficient; the Company’s ability to operate, update or implement its computer systems; the Company’s ability to successfully pursue strategic acquisitions and integrate acquired businesses; the Company’s potential ability to obtain additional financing if needed; the significant influence of the founders of the Company on the Company; and the risks identified in the Company’s other filings with the SEC. The Company cautions investors not to place significant reliance on any forward-looking statements contained in this press release. We encourage you to read the Company’s filings with the SEC, available at www.sec.gov, for a discussion of these and other risks and uncertainties. The forward-looking statements contained in this press release speak only as of the date of this document, and the Company undertakes no obligation to update or revise any of these statements. The business of the Company is subject to substantial risks and uncertainties, including those mentioned above. Investors, potential investors and others should pay particular attention to these risks and uncertainties.

Contact: [email protected]

SOURCE Fresh Vine Wine, Inc.