NEW DELHI : Ola said on Friday that Ola Dash, its fast commerce service, aims to expand its network of dark stores to 500 dark stores across 20 cities over the next six months.
The expansion of Ola Dash, available on the Ola app, will make it the largest network of dark stores in India, according to a statement.
Ola Dash currently serves nine cities – Bengaluru, Mumbai, Delhi-NCR, Pune, Hyderabad, Chennai, Kolkata, Jaipur and Lucknow – through its 10-minute “Store to Door” service, spread across 200 dark stores.
The range of products available on Ola Dash includes fresh produce, snacks and beverages, instant foods, household cleaning products, fruits and vegetables, and kitchen essentials.
Ola Dash, which offers an assortment of over 2,500 storage units (SKUs), aims to grow the business, increasing order sizes to over five lakh per day by the end of the year.
“Ola has been a leader in on-demand mobility for over a decade. Our advanced location-based technology, combined with a very low cost of customer acquisition, gives us a unique advantage to bring the benefits of mobility to all.
“Our fast commerce service is a vital part of our connection with customers as they rely on technology and online service to meet their daily needs,” said Anshul Khandelwal, Chief Marketing Officer of Ola.
Khandelwal added that over the next few months the reach and presence will be extended to more cities and customers.
While traditional e-commerce deliveries take a day or more, quick trade (or q-commerce) allows customers to deliver small amounts of goods to customers in a shorter time frame.
Ola Dash competes with q-commerce services offered by players such as Zomato-backed Grofers, SoftBank-backed Swiggy and Dunzo.
Earlier this month, Dunzo announced that Reliance Retail had purchased a 25.8% stake in the company for $200 million (about ₹1,488 crore). Last month, food delivery platform Swiggy announced an investment of $700 million (about ₹5,250 crore) in its Instamart grocery express delivery service.
According to a report by RedSeer, the fast trade industry in India is expected to grow to USD 5 billion by 2025 from USD 0.3 billion currently.
According to the report, fast commerce is growing in India thanks to trends such as changing consumer behavior, the entry of big players like BigBasket and Grofers, and a rise in instant delivery platforms.
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