Store network

Running Bare adopts EStar ECommerce to integrate store network

eStar, a software company recognized by Gartner, has implemented a new e-commerce solution for the original Australian sportswear brand, Running Bare. This supports a growth strategy aimed at better integrating the Running Bare store network and online businesses, while countering the continued uncertainty created by the pandemic.

The eStar hosted and managed e-commerce solution is designed to drive incremental sales while improving the overall brand experience for customers.

Yolanda Powell, Creative Director and Co-Owner of Running Bare, said, “eStar understands fashion and apparel retail and their expertise will help us scale our business to achieve ambitious growth goals. The new e-commerce solution will allow us to leverage our network of stores to fulfill orders, improving the overall brand experience. »

The solution also provides family business Running Bare greater flexibility during the uncertainty of the pandemic impacting retail supply and staffing levels.

Alison Crosbie, Head of Growth at eStar, said: “The nature of online sales in fashion and apparel is changing, with consumers making more frequent purchases. Brands need e-commerce solutions that can both improve customer experience and improve back-end fulfillment efficiency to achieve their growth goals. »

About running

Founded in 1983 in Bondi, Sydney, and owned by the Powell family, Running Bare is Australia’s premier sportswear brand and exports to over 50 countries. More information can be found here

About eStar

eStar is Australasia’s leading specialist e-commerce solutions provider, delivering exceptional experiences with some of the region’s best brands, through a combination of thought leadership, user experience, development, design and partners. To learn more, visit

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